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Clark Subic News

Adventure and experiential travel is now a trillion dollar industry. It is, without a doubt, one of the highest growth segments in travel today, making up one-fifth of the global tourism industry.

More than the usual scenic packages, travelers all over the world are looking for more adrenaline-packed activities and excitement. They now treat adventure activities as purchasable holiday packages.

Know more about adventure tourism and its significance to the tourism industry…Learn the trends and potentials of adventure travel from foreign and local experts…Join the Adventure Philippines: A Seminar of Adventure Tourism on 3-5 June 2008 at the Clar Special Economic Zone.


1. To promote awareness for the Philippines as an adventure travel destination
2. To educate industry stakeholders (tour operators / travel agents, guides, suppliers, adventure/outdoor/recreational clubs/societies etc.) on adventure travel and its potentials.
3. To foster and strengthen networking and relationship between adventure travel providers and suppliers.


Target participants are industry stakeholders (tour operators/outdoor/recreational clubs/societies), tourism councils and local government units (LGUs), media who may be interested or planning to go into adventure travel promotion.


Foreign and local speakers who are experts in adventure travel will be invited as lecturers/resource speakers.

Adventure Travel Trade Association (ATTA) Board Member, President, Northern Outdoors Adventure Resort, Former General Manager, Outdoor Adventure River Specialists (OARS)

Mr. Walters has been involved in the adventure travel industry since the early 1980’s. An accomplished kayaker and registered Maine Guide, Mr. Walters has experience on the east and west coasts of the U.S., including a four year term as General Manager for (ARS in Angeles Camp, California.

He has worked as a consultant to (an internet travel company) and as co-founder and president of, (an online marketing alliance) representing the premiere rafting outfitters of the world.


ATTA Associate
President, Zola Consulting Services, Founder, Adventure Tourism Development Index, Founder, Off the Radar.

Ms. Christiana Heyniger founded Xola Consulting in 2004 to work with entrepreneurial businesses in the adventure tourism industry. Xola (which means “stay in peace”) provides research and consulting services to adventure travel companies and tourism boards around the world.


Sessions: Smart/Casual
Post Seminar Activity: Casual/ Comfortable Clothes